A developer who worked on anti-spam technology used by billions of Indians didn’t know those billions were using her code. Seven years later, she’s breaking down complex Web3 concepts for developers worldwide and loving every minute of it.
Nidhi Singh’s career is a masterclass in adaptation. From writing code that billions of telecom users rely on without knowing it exists, to leading Ethereum platforms at Walmart, to now making developer experiences smoother at Pyth Network, she has constantly reinvented herself.
What makes her story compelling isn’t just the impressive resume. It’s how she discovered her true passion not in writing code, but in explaining it. After years as a core protocol engineer, she made the bold move to developer relations, choosing communication over computation.
Her transition reveals something important about the Web3 space: technical excellence is valuable, but the ability to make complex topics accessible might be even more crucial. Through her YouTube channel and content creation, Nidhi is filling the educational gap she wished existed when she started, all while managing a demanding full-time role in crypto.
At Pyth Network, she’s not just supporting developers, she’s actively working to bridge the knowledge gap that keeps talented people from entering Web3. Her story proves that sometimes finding what you love means stepping away from what you’re already good at.
The Interview: Nidhi’s Web3 Journey
1. Tell us a bit about yourself.
Nidhi: Hey, I am Nidhi, born and brought up on different coastlines of India. I work as a developer relations engineer at Pyth Network, focusing on making the developer experience smoother. I am passionate about breaking down complex technical topics into easy-to-understand formats. This was something that I recently discovered and I started loving it, that’s the reason I transitioned from a core protocol role to a developer relations role. Apart from work, you will find me walking/running in parks and touching some grass.
2. What were you doing before Web3?
Nidhi: I have been in the Web3 space for close to 7 years and spent close to 5 years in the enterprise blockchain space while working in big tech like Jio and Walmart for mass adoption of enterprise blockchains. I was a core engineer that contributed to the TRAI (Telecom Regulatory Authority of India) anti-spam use case, so happy to see my code being used by billions of telecom subscribers without them knowing about it. At Walmart, I led the Ethereum support for the blockchain platforms, which allowed me to think about how to design systems, manage the team, how to be a technical product manager and everything else in between. This was the period during which I had the opportunity to experiment with various engineering and product roles. If we talk about crypto specifically, my journey started as a core protocol engineer at a Layer 1 blockchain contributing on the consensus layer.
3. How did you first hear about Web3?
Nidhi: I heard about Web3 for the first time in 2017 when I was a participant in a hackathon in Mumbai. In the Hack, I created an interesting mobile application, there I heard about all these emerging technologies like blockchain, AI and others. At that time, blockchain had just started getting popular and my curiosity sparked from there and since then there has been no looking back.
4. What was your first step into the space?
Nidhi: I remember the first protocol that I experimented with was Ethereum. I created a few projects, wrote smart contracts in Solidity and made my first few DApps.
5. What was one big challenge you faced early on?
Nidhi: My whole professional journey has been full of twists and turns, as with every transition my tech stack has changed and it has only made me more resilient. I remain to be highly self-motivated, but there have been certain situations when things were not clear to me but I kept my hustle on. One of the challenges that I faced while entering the web3 space was the unavailability of the educational content that would have accelerated my journey so that gap has always stayed in my mind and to fill it I’ve also started my YouTube channel.
7. What are you most proud of so far in your journey?
Nidhi: I am proud of myself for being able to get out of my comfort zone every now and then, which is one thing that keeps me going. Last year, I started my YouTube channel and kicked off my journey of content creation, grew my channel to 650+ subscribers on YouTube and started working on my personal brand. I started with what equipment I had, I didn’t want to invest in any expensive home setup. My focus has been to create quality content. Managing your own passion along with a full-time job in crypto is tough, but I used to find time on my weekends to do it. It requires dedicated efforts, you need to keep going even when you get few views but being consistent is what matters the most.
9. What advice would you give to someone just starting out in Web3?
Nidhi: For someone who is new in the space, my only piece of advice is to be yourself and be authentic as it’s so easy to get lost. Don’t be afraid to experiment and fail and then experiment again until you figure out what you enjoy the most. This is applicable to any domain in general, but it is especially relevant in the blockchain space as things are changing at a fast pace, you need to be able to identify what to learn and what to experiment with and keep doing it without any distractions because the narrative is going to change every other day. I really love how this space keeps on evolving and you need to be on your toes.
10. Where can people find or follow your work?
Nidhi: You can find me on X, YouTube and LinkedIn. Across all three I have the same handle, @nidhisinghattri
X: https://x.com/nidhisinghattri
LinkedIn: http://linkedin.com/in/nidhisinghattri
YouTube: https://youtube.com/@NidhiSinghAttri – Don’t forget to check out my Oracle series and DeFi series.
GitHub: http://github.com/nidhi-singh02 if you are a developer.
11. What is that thing/challenge you would like to change in Web3-Crypto industry?
Nidhi: I would like to create more awareness about the crypto space in general, considering it is perceived not so well, folks often think of it as a means to get rich real quick. In that regard, I have taken small initiative by providing quality educational content related to web3 for free. I am trying my best to bridge that knowledge gap that folks have when it comes to understanding web3 from the general perspective as well as the technical perspective. Would love support from all of us in spreading the word about this initiative so more folks are aware of it.
From contributing to systems used by billions to teaching the next generation of Web3 builders, Nidhi’s journey reminds us that career pivots aren’t just about changing roles. They’re about discovering where your passion truly lies. Her commitment to bridging the knowledge gap she once experienced herself shows that sometimes the best teachers are those who remember what it was like to be a student.
Ready to start your own Web3 journey? Follow Nidhi’s work on YouTube and social media to learn from someone who’s walked the path and is now lighting the way for others.
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