Some stories begin with a dream.
Ishita’s began with… Dogecoin.
What looked like a random FOMO purchase at the peak quickly became the spark that pulled her into a world of memes, builders, and unstoppable creativity. What started as curiosity on Twitter in 2021 turned into a career that reshaped her life long before she graduated college.
Today, Ishita is one of the rising voices in Web3 content and community storytelling, shaping narratives, humanizing projects, and helping brands show up in ways that actually feel real.
Her journey is proof that you don’t need a technical background to leave your mark in crypto; you just need the courage to show up, experiment, and stay when most people quit.
This conversation with Ishita reveals the human side of Web3 marketing, the instability, the chaos, the creativity and how one creator turned her curiosity into a career impacting 35+ projects across the ecosystem.
The Interview: Ishita’s Web3 Journey
1. Tell us a bit about yourself.
I’m Ishita, I’m from India. I’ve been working in crypto since 2021, started out in my 2nd year of college as a social media manager and since then, I’ve worked with 35+ projects, helping them grow through marketing and community strategies
2. What were you doing before Web3?
Honestly, I was just a college student before Web3 took over my life.
3. How did you first hear about Web3?
It all started with Dogecoin. I jumped in at its ATH purely out of FOMO. I joined Twitter to stay updated with the market, but ended up getting deeper into the space. Over time, I started building my personal brand around crypto, and that’s what eventually helped me land my first job as a social media manager in Web3.
4. What kind of content or marketing work do you focus on in Web3?
I mostly focus on content and shitposting, blending storytelling, memes, and community-driven posts to make projects feel more human and relatable. I believe good shitposting is a form of marketing when done right, it builds authenticity and connection without feeling forced.
5. What inspired you to start creating in this space?
I never aimed for a corporate life but always wanted a space where I could show my creativity and crypto was exactly what I was looking for. Everyone was building, memeing, experimenting, and I wanted in. I started creating just to be part of the conversation, and somewhere along the way, it turned into my thing
6. What’s the biggest challenge you’ve faced as a creator/marketer in Web3?
Honestly, the hardest part has been keeping up. Things change overnight: algorithms, narratives, trends, even platforms. One day, your content does great, the next it flops for no reason and the same goes for the narrative one day a specific narrative is trending and a few days later no one is talking about it. It gets exhausting trying to stay consistent and updated without burning out.
7. What are you most proud of so far in your journey?
I’m really proud of the journey I’ve had so far. Working with over 35 projects across so many different narratives has taught me a ton about the space. At the same time, I’ve been building my own personal brand from scratch, which has been its own challenge and reward. Juggling both has pushed me to grow faster than I ever expected, and it’s exciting to see the impact of the work I’ve put out there
8. What’s one piece of advice you’d give to someone starting as a Web3 creator or marketer?
My biggest tip for anyone starting in Web3 is just: show up. Be consistent, post, engage, experiment and keep an eye on what’s trending. This space moves so fast; if you’re not there, you’re missing the wave. It’s not about being the smartest; it’s about being everywhere at the right time.
9. Who are some creators or marketers in Web3 you admire or take inspiration from?
I really like what Zac is doing with Kast, previously with Phantom and Alex’s shitposting skills at Coinbase
10. Where can people find or follow your work?
You can find me shitposting on Twitter/X: https://x.com/IshitaaPandey
11. What is that thing/challenge you would like to change in Web3-Crypto industry?
If I could change one thing in the Web3/Crypto space, it would be the instability. Right now, the market moves so unpredictably that it becomes a huge hurdle for mainstream adoption. I’d love to see more stability, because that’s what will let projects and communities grow sustainably and attract people who are still hesitant to enter the space.
From buying Dogecoin at the top to working with 35+ Web3 projects, Ishita’s story shows that you don’t need the perfect plan to start, you just need to show up.
Her journey proves one thing: consistency is a superpower in a space where trends flip overnight.
She didn’t wait to become an expert.
She built, posted, engaged, experimented and the industry noticed.
If you want to see real, unfiltered Web3 storytelling in action, follow Ishita on X (@IshitaaPandey).
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